The tip of the iceberg
The latest controversy about Wall Mart paying for bloggers as part of their PR campaign isn’t so shocking. Just few months ago Wall Mart launched a successful campaign to change negative coverage in Wikipedia.
I wonder if the “Mysterious” Kacie who asked for examples to support my dislike for the PR profession will comeback to protect the ethic and standards of PR agencies like the one that run these campaigns?
Technorati Tags: Edelman - Wall Mart - PR - Public Relations - Ethic
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