It looks obvious

I was fascinated with the William Boyd’s op-ed on the Sunday NY Times. It is fascinating because the idea that in order to sell something, in this case wine, the seller has to:

The only brutal answer for the French wine industry is the Thierry Bernard solution: simply to make less wine and make it taste better. (And to adapt, as Thierry did.) This may be harder than throwing homemade bombs — it requires skill, energy, talent and, obviously, a certain amount of luck — though I would not wish hailstorms on anyone as a motivating force. Wine drinkers’ tastes have changed, as the irresistible rise of the New World wines has proved.

But when the common tradition is of protectionism, and the idea that someone else must support your own hobbies, traditions or needs it is no wonder that many winemakers in France finding it easier to use violence, to force the government to support their failing business, than to improve the quality of the products. This approach obviously can work when limited to the French market alone, but how do the French winemakers intend to force the rest of the world to pay for their wine?