It looks obvious

The NYT reports that Google improved the search algorithm to handle “search bombs” appropriately:

Google announced on Thursday on its official blog that “by improving our analysis of the link structure of the Web” such mischief would instead “typically return commentary, discussions, and articles” about the tactic itself.

Indeed, a search on Saturday of “miserable failure” on Google leads to a now-outdated BBC News article from 2003 about the “miserable failure” search, rather than the previous first result, President Bush’s portal at whitehouse.gov/president.

Such gamesmanship has been termed “Google bombing,” and is not unique to President Bush, or even politics. John F. Kerry, the Democratic presidential candidate in 2004, was linked to the search “waffles,” while other Google bombs have been elaborate jokes or personal vendettas.

At least one results hasn’t change since I wrote about it, few months ago. Searching for French military victories provides the same results…